SYNOPSIS

Everyone loves Snapple. This folksy, friendly marketing strategy
helped define the voice of Snapple, by embracing the endearing
artlessness of the packaging and introduction of quirky new
flavors, into a cohesive ad campaign which turned the brand's
consumers into nothing short of fans.
Agency: KB+P

Snapple Collateral and Letters Campaign.
Dane LaChiusa
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art director / copywriter